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Using recent data from monthly cell phone bills of more than 60, mobile subscribers as well Today or tomorrow survey data from over 3, teens, The Nielsen Company analyzed mobile usage data among teens in the United States for the second quarter of April — June No one texts more than teens ageespecially teen females, who send and receive an average of 4, texts per month.
Teen males also outpace other male age groups, sending and receiving an average of 2, texts. Young adults age come in a distant second, exchanging 1, texts per month a comparatively meager three texts per hour. Number One Reason for Getting a Phone?
Safety, which was the main reason for getting a phone inis now less important — it is secondary among girls and less so among boys. Keeping in touch with friends is still one of the top three factors, too. Texting is Easier and Faster than Voice Calls All of this texting activity has come at the expense of voice.
Last year, teens texted instead of calling because it was fun. Now, 78 percent of teens recognize the functionality and convenience of SMS, considering it easier 22 percent and faster 20 percent than voice calls though still fun.
Voice activity has decreased 14 percent among teens, who average minutes talking on the phone per month. While voice consumption rises and peaks at age 24, only adults over 55 talk less than teens.
Teen females, who are more social with their phones, average about minutes per month, while males use around minutes.
Data and Apps are Rising Stars The undeniable area of growth is in data usage. While teen usage does not reach levels of activity seen by young adults, it has increased substantially versus Q2 last year, from 14 MB to 62 MB.
This fourfold increase is the largest jump among all age groups. Much of this boost is led by males, who are more gadget-savvy and consume 75 MB of data, versus 17 MB in Q2 last year. Teen females use about 53 MB of data, compared to 11 MB a year ago. Teens are not only using more data, but they are also downloading a wider range of applications.
Software downloads among teen subscribers who use apps enjoyed a solid 12 percent increase in activity versus last year, from 26 to 38 percent. This includes popular apps such as Facebook, Pandora or YouTube.
Usage of the mobile web has also surpassed activity on pre-installed games, ringtone downloads and instant messaging, too.
Other mobile activities like mail and text alerts have also seen significant growth.ardatayazilim.com SERVICER PRODUCTS.
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